Digital Marketing, also known as e-marketing, is the part of advertising that utilizes internet and web based technologies including desktop computers, hand held devices, cellular phones and various other web-based electronic media and networks. The marketing is channelized through the various online platforms such as social network sites, blogs, forums, newsgroups and other interactive communities. This enables companies to reach out to a larger segment of the society. Digital marketing helps in creating awareness, generating sales and promoting brand loyalty.
In order to capitalize on digital marketing opportunities, it is necessary for companies to understand the exact target market they wish to be in contact with and be proactive in engaging them. They have to be aware of what potential customers need, want or use and search for digital marketing services such as social media marketing and search engine optimization so as to reach them. A thorough knowledge of target market allows marketers to design campaigns that are most relevant to the customers and to tailor them to meet their specific needs and demands.
Social Media Marketing: Social media is one of the most powerful marketing tools used by companies world wide. It allows them to connect directly with their audience and gives them the opportunity to make online connections and comments. With this, marketers can easily measure results of their digital marketing campaigns, which in turn helps them in formulating strategies. For instance, when using social media posts, marketers should pay close attention to key words or phrases that will generate interest among target customers. These include words like discounts, free shipping, offers and more.
Search Engine Optimization: Using SEO services helps the marketer improve the visibility of the brand online, by positioning it higher in the results pages of search engines. This helps the marketer in online marketing efforts because it targets those potential customers who do not go beyond the first page of a search result. It makes the brand sound more personal and leads to an increase in sales. In order to be successful in online marketing, a marketer needs to be aware of the essential components of SEO, including link building, content optimization, and on-site and off-site SEO.
Pay per Click: Digital Marketing Examples include pay per click advertising, which targets the largest number of possible customers by paying only for those potential customers who will actually click on the advertisement. The marketer ensures that he will only pay for the traffic that will arrive in his website. It is important to set up digital channels that will bring the right target audience to the site.
Inbound Marketing: Digital Marketing Examples include email marketing, which enables a marketer to follow up on leads and to track conversions. B2B e-marketing involves creating an informational document or a newsletter, which will be sent to target audiences on a continuous basis. These can be either inbound or outbound digital channels. By using inbound digital channels, a marketer can easily measure the results of each channel. Outbound marketing is where a marketer promotes his product or service through various offline channels such as trade shows and the internet. The advantage of this kind of marketing is that it requires less investment, but does not offer a consistent ROI.