What Is Digital Marketing?

Digital Marketing involves the use of various online strategies to promote products and services, such as email, social media and content marketing. Digital Marketing is also an excellent way to build brand recognition and trust among potential customers.

Digital marketing gives you the ability to track customer behavior more closely. For instance, you could send special offers only to those who have shown an interest in your product before.


Digital marketing enables companies to engage with their customers directly on an individual basis, which allows them to respond more quickly to customers individually. Customers also benefit from having access to detailed specifications, technical indicators, warranties information and other data which helps inform decisions about products and services.

Digital marketing’s greatest strength lies in its affordability; allowing small businesses to reach a wide audience for less money than traditional methods like billboard ads. This is especially beneficial for smaller firms that can take advantage of affordable digital strategies like social media and pay-per-click advertising.

Digital marketing can help build trust with customers and bring in leads for your business. Personalized communications can be sent out mass-wide – something other forms of marketing cannot match – making digital marketing an indispensable asset to any business.


Digital marketing is highly targeted, targeting certain groups of consumers based on demographics, interests and browsing behavior. Digital marketers may employ audience targeting techniques such as retargeting to reach potential customers who have already visited or used products offered by a business – this type of targeting can be particularly successful at converting potential leads.

Digital marketers may target users by exploiting personal details they’ve freely disclosed through social media sites, as consumers become increasingly aware of how targeted advertising breaches their privacy. Companies selling sensitive goods may need to find alternative means of reaching their customers without providing their private details.

Pay-per-click (PPC) ads and sponsored tweets on Twitter are also forms of targeted digital marketing designed to meet business goals, such as more likes on Facebook or followers on Twitter.


Time-sensitive marketing is a strategy employed by marketers to promote products or services over a limited time period, often using urgency messaging such as “Act now!,” “Limited period offer,” or “Time’s running out.” This technique can be beneficial in clearing inventory quickly or meeting sales goals for seasonal items.

Time-sensitive content has one major advantage – driving large volumes of visitors directly to your website when relevant. But it is crucial to create both evergreen and time-sensitive pieces on your site to maintain relevance over time, dissuading visitors from returning too frequently or ranking well in Google or Bing News rankings. Relying more heavily on evergreen pieces for SEO purposes – such as infographics or videos.


Digital marketing is one of the most measurable forms of promotion available, as its tactics can be monitored real time and used for data-driven decisions. You can track every dollar invested through digital marketing metrics and KPIs (key performance indicators).

Utilizing metrics is an excellent way to demonstrate value to your boss and demonstrate that you’re spending money wisely, as well as setting long-term targets that align with organizational goals and targets.

Some examples of SMART digital marketing KPIs include total site visitors, website traffic, unique pageviews, click-through rates and conversion rates. These metrics are straightforward to measure and easily tracked on a digital marketing dashboard; in addition to showing progress being made despite not yet seeing sales results – making this approach to digital marketing much more likely to win you support from management.

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