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  • Customer Service

    Beyond the Algorithm: Establishing Ethical Data Usage and Transparency in Personalized Customer Service

    March 2, 2026 by Bradley
  • Customer Service

    Leveraging Community-Led Support Forums to Reduce Ticket Volume and Build Brand Advocates

    January 29, 2026 by Bradley
  • Customer Service

    Crafting Accessibility-First Customer Service Protocols for Neurodiverse Customers

    January 28, 2026 by Bradley
  • Customer Service

    Integrating AI-Powered Sentiment Analysis into Customer Feedback Workflows: A Practical Guide

    January 19, 2026 by Bradley
  • Customer Service

    Beyond the Star Rating: Integrating AI-Powered Sentiment Analysis into Your Customer Feedback Workflow

    January 19, 2026 by Bradley
  • Customer Service

    Beyond the Star Rating: Integrating AI-Powered Sentiment Analysis into Your Customer Feedback Workflow

    January 19, 2026 by Bradley
  • Customer Service

    Beyond the Star Rating: Integrating AI-Powered Sentiment Analysis into Your Customer Feedback Workflow

    January 19, 2026 by Bradley
  • Customer Service

    Ethical Frameworks and Best Practices for Using Customer Service Data in Generative AI Training

    January 18, 2026 by Bradley
  • Customer Service

    Creating Inclusive and Accessible Customer Service for Neurodiverse Customers

    December 29, 2025 by Bradley
  • Customer Service

    Beyond the Chat Log: How Asynchronous Video Solves Your Toughest Support Tickets

    December 28, 2025 by Bradley

Author: Jett Holland

Jett Holland

How Can I Improve My Customer Service?

How Can I Improve My Customer Service?

June 22, 2021 by Jett Holland

Customer service is the provision of exceptional service to clients prior, during, and even after a sale. The perception of successful interactions with customers depends heavily on staff “who are able to adjust themselves to that of the customer”. This includes staff…

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The Big Picture: What Is Marketing?

The Big Picture: What Is Marketing?

June 16, 2021 by Jett Holland

Marketing describes a number of complex activities that a business undertakes in order to promote the sale or purchase of a particular product, service, or just about any other item. The marketing process is carried out through various channels such as advertising…

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Digital Marketing Companies

Digital Marketing Companies

June 9, 2021 by Jett Holland

Digital Marketing is an important part of conventional marketing which uses electronic and digital means like desktop computers, cell phones, handheld computers and other digital media and methods to promote services and products. The main aim of digital marketing is to spread…

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Handling Your Anger About Customers

Handling Your Anger About Customers

June 3, 2021 by Jett Holland

Customer service is vital to thriving in competitive markets. In the past, individuals often chose which businesses they did business with on strictly based on the price or the product or service provided, but in today’s more technologically savvy world the actual…

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Online Marketing Success: Why a Digital Marketing Strategy May Be the Key to Success

Online Marketing Success: Why a Digital Marketing Strategy May Be the Key to Success

May 26, 2021 by Jett Holland

Digital marketing has become more relevant in today’s marketplace as more industries have turned to e-commerce to boost sales. Although it was once only used by large corporations, the technology is now available to the small businesses and even individuals. It is…

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Conduct a Cost- Benefit Analysis to Optimize Marketing and Trade Shows

Conduct a Cost- Benefit Analysis to Optimize Marketing and Trade Shows

May 18, 2021 by Jett Holland

A trade show is an international exhibition typically arranged so that businesses in a given industry can highlight and display their latest wares and services, interact with clients, and attend industry-related conferences, educational events and activities. In some countries, a trade show…

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Why Is Digital Marketing So Effective?

Why Is Digital Marketing So Effective?

May 11, 2021 by Jett Holland

Digital marketing is one of the important elements of online marketing, which uses online and web based technologies like desktop computers, cell phones and many other digital media and interactive platforms to promote goods and services in the market. These days there…

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How Digital Transformation Is Beneficial for Small and Medium Sized Businesses

How Digital Transformation Is Beneficial for Small and Medium Sized Businesses

April 27, 2021 by Jett Holland

Digital transformation is all about transforming the business data to a digital format. This can be done either through transfer of data from analog to digital format or conversion of data from any digital format into an analog format. The latter involves…

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Customer Service Interview Mistakes – How to Avoid Them

Customer Service Interview Mistakes – How to Avoid Them

February 15, 2021 by Jett Holland

Customer service is the provision of exceptional service to customers prior, during, and even after a sale. The perception of such interaction depends on how well employees adjust themselves to that of the customer. I call this ‘customer consciousness’ or ‘customer awareness’….

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Understanding the 4Ps of Marketing

Understanding the 4Ps of Marketing

February 11, 2021 by Jett Holland

Marketing refers to activities that a business undertakes in order to promote the sale or purchase of a particular product, service, or even good. In recent years, the New York Times referred to it as “the only discipline that pays for itself”,…

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The Quiet Power Players: How Micro-Influencers and Industry Advocates Supercharge Trade Show Promotion

March 16, 2026
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March 9, 2026
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Beyond the Algorithm: Establishing Ethical Data Usage and Transparency in Personalized Customer Service

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Sustainable and Ethical Digital Marketing: A Practical Guide for Conscious Brands

February 23, 2026
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Developing a Privacy-First Marketing Strategy for the Post-Cookie Digital Landscape

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The Quiet Power Players: How Micro-Influencers and Industry Advocates Supercharge Trade Show Promotion

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January 22, 2021
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Consumer Focus

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Recent Posts

  • The Quiet Power Players: How Micro-Influencers and Industry Advocates Supercharge Trade Show Promotion
  • No title found
  • Beyond the Algorithm: Establishing Ethical Data Usage and Transparency in Personalized Customer Service
  • Sustainable and Ethical Digital Marketing: A Practical Guide for Conscious Brands
  • Developing a Privacy-First Marketing Strategy for the Post-Cookie Digital Landscape

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